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NEW YORK CITY . TRIBECA
New York Research & Innovation Loft.
THE SPACE
AMENITIES
FLOOR PLAN
RECRUITING
NEIGHBORHOOD
HOTELS
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THE SPACE
Our flagship New York City venue. Located in lower Manhattan, right on the east edge of Tribeca.
The beautifully designed 3,000+ square foot loft space is multi-room, fully furnished, large and spacious. Open House Lofts New York was originally conceived in 1999 as a unique, non-traditional venue for focus groups and other market research related projects.
We believe that a comfortable and inspiring environment is essential for insights to thrive. Although our venues are creatively non- traditional, they were built and customized with market research in mind so we offer all the same accoutrements and level of service that clients expect from traditional facilities, and then some.
AMENITIES & CAPABILITIES
Everything you Need
Nothing you don't.
01
HD Video Streaming
Professional live streaming and remote viewing for off- site client teams.
02
80" HD Monitor
Large flat panel HD monitors for closed-circuit viewing. No one-way mirrors.
03
HD Video Recording
High-end HD cameras throughout for full session capture and archiving.
04
Private Client Suite
Dedicated client viewing room, fully separated from the session space.
05
Full Catering
Catering available for clients and respondents. Setup and service included.
06
High-Speed Wi-Fi
Enterprise-grade internet throughout the space. Backup redundancy available.
07
On-Site Staff
Dedicated facility team present throughout every session for seamless support.
08
Multi-Room Layout
Flexible room configuration supports IDIs, dyads, focus groups, and workshops.
FLOOR PLAN
3,000+ sq ft. Purpose-built for research.
Our multi-room layout was designed to support the full range of qualitative research formats from large focus groups to intimate one-on-one interviews, strategy sessions, and workshops. Every room is configurable.
Main Research Room
Client Viewing Suite
Break-Out / IDI Room
Respondent Waiting Area
Catering & Prep Kitchen
IN-HOUSE RECRUITING
We find the right
people.
Every time.
"Participants do not find us.
We find them."
Our multi-room layout was designed to support the full range of qualitative research formats from large focus groups to intimate one-on-one interviews, strategy sessions, and workshops. Every room is configurable.
Our organic recruiting methods, vast network, and decades of experience with finding the best respondents — regardless of specs or incidence rate — set us apart from every other facility in the market. We do not rely on open sign-ups, self-identified respondent pools, or mass digital recruitment
We also use technology intelligently — to improve speed, accuracy, and respondent validation, not to replace the judgment, nuance, and care that no algorithm can replicate.
VIEWING TECHNOLOGY
No one-way mirrors.
Ever.
We do not have one-way mirrors in any of our spaces. Instead, we use closed-circuit viewing via high-end HD cameras and large 80" flat panel HD monitors throughout the client suite.
This way, our clients can enjoy a premium, up-close, and personal viewing experience — while respondents feel genuinely at ease, without the psychological presence of a one-way mirror. When people do not feel watched, they talk differently. That difference matters.
THE NEIGHBORHOOD
Tribeca, Lower Manhattan.
349 Broadway sits at the east edge of Tribeca one of New York City's most coveted neighborhoods. Cobblestone streets, landmark architecture, world-class dining, and a calm that belies its Manhattan address. Clients arrive early. They always do.
- 349 BROADWAY
- 8TH FLOOR
- NEW YORK, NY 10013
- VIEW ON MAP
- PARKING INFO
