ALL SERVICES FACILITIES & RECRUITING
Focus Group Facilities and In-House Recruiting.
New York. Los Angeles. Chicago.
2001
ESTABLISHED
3
LOFT MARKETS
100%
IN-HOUSE RECRUITED
FACILITY RENTALS
IN-HOUSE RECRUITING
FORMATS WE HOST
PROCESS
FAQ
WHAT WE DO
We procure the spaces
and Curate the people.
Open House Lofts is a focused operation. We are not a moderation shop, a strategy firm, or a vendor stack. We do two things, and we do them at a level our clients can feel.
We rent our flagship lofts in New York, Los Angeles and Chicago for in- person sessions of every kind. And we recruit every respondent for those sessions - whether you're fielding in-loft, in-home, or virtually. Every recruit is sourced in-house, by our team, from our own database. Never panels. Never outsourced.
FLOOR PLAN
Premium facility
rentals.
Rent our flagship lofts in Tribeca, Venice Beach or the West Loop for any in-person session-focus groups, IDIS, workshops, ethnographic debriefs, or anything in between. 2,500-4,000 square feet of multi-room, fully furnished, purpose-built space that disarms respondents and impresses clients. One client at a time, full back-room observation, modern A/V, and hospitality that makes both your team and your respondents want to be there.
FACILITY RENTALS
"Inspired ideas can
only flourish
in an inspired
environment."
3
LOFT MARKETS
I
CLIENT AT A TIME
9,500+
TOTAL SQ FT
THE RECRUITING DIFFERENCE
"Participants do not
find us. We find
them."
3
MARKETS NATIONALLY
0
ONLINE PANELS
100%
IN-HOUSE
In-house
recruiting.
We recruit every respondent for every study we host-in- person, virtual, hybrid, in-home, in-office. Every recruit is sourced from our proprietary, curated database and organic outreach we build by hand. We do not use online panels. We do not use sample-on-demand platforms. The result is respondents who actually match your screener - and conversations that actually move your work forward.
In-Person Recruiting
Virtual Recruiting
Specialty & B2B
formats we work in every week.
Every research
format.
under one roof.
Whether you're hosting in one of our lofts or fielding remotely, these are the
formats we work in every day.
01
In-Person Focus Groups
Traditional groups, hosted in non-traditional spaces. Multi-room, full back-room observation, premium hospitality.
IN-LOFT NYC LA CHICAGO
02
In-Depth Interviews
One-on-ones, dyads and triads in private breakout rooms. Full HD recording and observation, plus optional transcription.
IDIs DYADS TRIADS
03
Virtual Sessions
Same recruiting standards, distributed delivery. We recruit for online focus groups and remote IDIs on the platform of your choice.
ZOOM DISCUSS.io RECOLLECTIVE
04
Hybrid Studies
Some respondents in-loft, some remote- increasingly our most-requested format. We handle recruit, tech, and observer access.
IN-PERSON-REMOTE
05
Expert Interviews
For industry experts, professionals, and thought leaders across multiple verticals. We have access to these individuals who can provide the required industry expertise
IN-HOME SHOP-ALONG IN-CONTEXT
06
Workshops & Co-Creation
Our lofts double as innovation studios-open plans, breakout zones, and the right respondents recruited to actually contribute.
HALF-DAY FULL-DAY MULTI-DAY
Recruiting is the most
critical
part of any research
project.
- AND THE ONLY ONE WE OBSESS OVER MORE THAN OUR SPACES.
THE RECRUITING DIFFERENCE
We do not allow self-signups to our network
Period.
Environment matters. Methodology matters. But neither saves a project from the wrong respondents in the room. Every recruit we deliver is sourced from our own curated database and organic outreach, screened by people who do this for a living, and re-confirmed before they walk through the door - or log on.
We never outsource it. Our clients can feel the difference within the first ten minutes of a session.
01
Curated database.
Built and maintained by our team since 2001 across NYC, LA and Chicago- and nationally for virtual work. Real people, vetted relationships, regularly refreshed and never spammed. .
02
Organic outreach.
For specialty asks-niche professionals, hard-to- reach segments, low-incidence consumers - we recruit by hand through community networks, partnerships and targeted referrals.
03
No online panels.
We do not use sample-on-demand panels, paid pop-up screeners, or anonymous online sample. Your data is only as good as the people you talk to. .
HOW WE WORK
From brief
to backroom.
A focused process built around the two things we do well. You bring the methodology and the moderator. We bring the space, the respondents, and the hospitality to make it all work.
Step 01
Brief.
Send us your project specs- sample, dates, format, location. We respond within one business day. .
Step 02
Bid.
You get a clean quote covering facility, recruit, screener review. and hospitality-line-itemed, no surprises
Step 03
Recruit
Our team sources, screens and re-confirms every respondent from our own database and outreach. .
Step 04
Field.
In-loft, In-home or virtual-our team runs logistics, A/V, observer access and hospitality so your team can focus.
FREQUENTLY ASKED
Common questions
before
you brief us.
Yes. We work with a trusted panel of seasoned moderators and analysts who can support moderation and analysis needs on a project-by-project basis. Let us know what you need, and we can recommend the right fit.
Yes. We recruit for online focus groups, remote IDIs, asynchronous bulletin boards, and hybrid studies (some respondents in-loft, some remote) on every major platform-Zoom, Discuss.io, Recollective and others. Same standards as our in-person recruits.
Online panels optimize for speed and scale. For research where five wrong respondents can ruin a project, the trade-off doesn’t work. Panel respondents are often professional survey- takers, lightly verified, and rarely a true match for the screener you wrote. Our database and organic recruiting cost more in time and effort, but the respondents are real.
Not at the moment. We’ve focused our operation on the two things we do best: facility rentals and in-house recruiting. You bring (or hire) your own moderator and analyst – we’ll make sure the space and the people are exactly what the project needs.
Consumer (general population, parents, demographic targets), B2B (SMB owners, IT decision-makers, finance, marketing), and a wide range of niche or hard-to-reach groups. If you have a brief, share it – we will tell you honestly whether it’s something we can recruit well.
Yes. We can recruit for ethnographic studies when they are an extension of an in-person or virtual study being fielded with Open House Lofts.
Please note, we do not recruit for ethnographic-only projects.
For straightforward consumer recruits in our markets, 2-3 weeks is comfortable. For complex B2B or low-incidence work, we recommend 4-6 weeks. We can move faster when we have to-just talk to us about the timeline up front.
No. Our lofts also host innovation workshops, co-creation sessions, brand offsites, corporate meetings and creative events. The same things that make them good research spaces- natural light, comfortable furniture, breakout areas, full A/V-make them good for working sessions of any kind.